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Matt Starosciak brings a rare combination of law practice experience, attorney marketing product sales, and work as one of the pioneers of the law firm fractional CMO model. He is also the author of The Law Firm Marketing Book, a 300-page comprehensive guide to what it takes to compete — and win — in today’s highly competitive legal industry. Matt's reputation is unmatched in the industry when it comes to aligning strategy, execution, and accountability to drive goal-attainment and success.

Carl Downey brings more than 25 years of experience to the law firm marketing process and is widely recognized as one of the legal industry’s leading fractional CMOs. Since founding Complete Law Marketing in 2017, Carl has delivered exceptional results for some of the nation’s top personal injury, estate planning, criminal defense, and family law firms. He is especially known for helping firms improve marketing performance, increase case volume, and build long-term strategies that support sustainable growth.